Before we get into the specifics of local citation management, we must talk about local citations and what they mean. Where internet search engines are concerned, a local citation is when there is a mention of a company’s name, phone number or physical address. These citations are located in various different places – such as websites, apps, local directories, social media profiles and blogs. Citations are a fantastic way for people to identify local businesses that can help them with a product or service they require. And local businesses can make sure there are plenty of citations pointing internet users in their direction.
Local citation management is a service where a business can request that a professional assist it with creating, updating and managing these local citations. For instance, a local business may want information about it cited on local business data platforms, such as Acxiom, Localeze or Google My Business. They may also want the business details listed on platforms that are specific to an industry, or an area. If there is a platform where users can find local businesses in the San Francisco Bay Area, businesses located there will require local citation management specific to that platform.
If a business wants to get this done in the right way, it must ensure that more than just its name, address and phone number are listed. The type of information that internet users find useful includes business hours, services, images and videos of the establishment and its products, types of payment accepted, reviews, maps, links to social media accounts, and driving directions. When a significant portion of these details are included about your business at various places on the internet, it makes it much easier for a potential customer to learn about your business and to determine whether you can offer what they require.